KEVIN JEMISON

📍 421 Valley Glen Pl, Richardson, Texas 75080
📧 kevin@kevinjemison.com
📱 (214) 405-2341

Summary of Qualifications

Highly motivated and detail-oriented marketing technology professional with a demonstrated ability to create and implement effective measurement and optimization strategies to drive data-driven decision-making and meet business goals. Background in digital analytics, network administration, financial services, consulting, and marketing agency experience, providing a deep multi-disciplinary perspective.

Professional Experience

June 2018 - Current
Adobe Inc
Dallas, Texas
Senior Enterprise Architect
  • Led end-to-end architecture and technical design for Adobe Experience Platform (AEP) implementations, ensuring seamless integration with enterprise data sources, marketing technologies, and customer experience platforms.
  • Designed and deployed scalable data models and schemas within AEP, optimizing for real-time ingestion, identity resolution, and actionable insights.
  • Architected Real-Time Customer Data Platform (RTCDP) solutions, including data governance, consent management, and audience segmentation strategies to drive personalized, omnichannel customer experiences.
  • Implemented Adobe Journey Optimizer (AJO) to orchestrate cross-channel customer journeys, leveraging event-based triggers, decisioning, and real-time personalization.
  • Oversaw data pipeline development, including ETL processes, source system integrations (APIs, batch, streaming), and data quality assurance.
  • Collaborated with stakeholders to define business requirements, translate them into technical specifications, and deliver robust solution architectures.
  • Developed and enforced best practices for security, privacy, and compliance (GDPR, CCPA) across all customer data workflows.
  • Provided technical leadership in client workshops, solution design sessions, and platform enablement activities, ensuring successful knowledge transfer and adoption.
  • Authored comprehensive solution documentation, architectural diagrams, and client deliverables to support ongoing operations and future scalability.
January 2017 - May 2018
Panamplify
Dallas, Texas
Business Operations and Customer Success
  • Led onboarding, implementation & client-facing operations for VC-backed startup.
March 2015 - January 2017
Adobe Inc
Dallas, Texas
Technical Consultant - Analytics and Optimization
  • Provided strategic and technical expertise in digital measurement solutions.
  • Implemented analytics, tag management, and user experience tools.
  • Worked with top-tier clients including United Health Group, BBVA, Cox Cable, and Fidelity.
September 2012 - March 2015
Hilton Worldwide
Dallas, Texas
Digital Analytics Architect
  • Led digital measurement strategy, implementation, and governance.
  • Managed implementation of Adobe Analytics across 3,800+ hotels.
August 2010 - September 2012
Ansira
Dallas, Texas
Senior Insight Analyst
  • Executed digital analytics implementation, split testing, and performance optimization.
  • Performed ad hoc analysis using SQL and relational databases.
January 2006 - July 2010
JPMorgan Chase & Co
Dallas, Texas
Senior Securities Pricing Analyst

Education

B.S. in Business Administration - Finance
University of Texas at Dallas (2004)

Certifications

Adobe Real-Time CDP Developer
Adobe Journey Optimizer Developer